AGENCY OS

Northstar Growth Studio

Command

Command CenterTeam HubClient Portal

Revenue

CRMOnboardingClients

Delivery

ProjectsIntakeApprovalsContent

Control

ResourcesTimeFinanceReporting

System

AutomationsKnowledgeSettings

Operational posture

3 critical signals

Profitability, approvals, and renewal risk need owner review today.

Day 0

Maya Chen

Owner view

Agency Dashboard

Executive Command Center

Real-time visibility into revenue, delivery, client health, and operational performance.

Static

Monthly Recurring Revenue

$87,000

Active retainer revenue

+8.4%

Sales Pipeline

$310,000

Weighted opportunity

$191,660

Revenue Collected

$40,500

Collections this period

of $101,000 billed

Team Utilization

82%

Average capacity

Healthy

Client Margin

42%

Portfolio average

Healthy

Pending Approvals

4

Awaiting review

Normal

Deals Won

3

Closed won deals

This month

Projected Revenue

$150,887

Forecast from pipeline

Next 90 days

What Needs Attention Now

Priority engine ranked by impact, urgency, financial exposure, client risk, and growth upside.

10

risks

8

plays

$244,110

impact

#1
Growth
Critical impact

Convert Nova Athletics into a bundled service deal

Why it matters: Nova Athletics is in Negotiation at 76% probability. Bundling Social media, Video production, Email marketing increases deal size and improves delivery continuity.

Suggested action: Reframe the proposal around a 90-day launch system instead of standalone deliverables.

$95,760

Estimated financial impact

Open deal
#2
Retention
Critical impact

Run retention save plan for Apex Industrial

Why it matters: Apex Industrial has a 74 health score, 36% margin, 5 open approvals, and 1 overdue invoices. The next renewal window is exposed.

Suggested action: Schedule an executive check-in, consolidate blockers, agree a 30-day recovery plan, and reset value narrative before renewal.

$54,000

Estimated financial impact

Open client
#3
Retention
Critical impact

Secure renewal path for Fieldstone Properties

Why it matters: Fieldstone Properties renews in 16 days. Renewal work should start before pricing and approval pressure compress the conversation.

Suggested action: Prepare QBR proof, value delivered, next-quarter roadmap, and renewal options with a clear decision deadline.

$50,000

Estimated financial impact

Open renewal
#4
Profitability
Critical impact

Protect margin on Neighborhood Launch Social Retainer

Why it matters: Fieldstone Properties is running at 24% margin with 76% budget burn. If delivery continues at this pace, the project can erase target profit and consume senior capacity.

Suggested action: Freeze nonessential revisions, review scope with the PM, and prepare a change order before the next production sprint.

$6,850

Estimated financial impact

Open project
#5
Retention
Critical impact

Run retention save plan for Fieldstone Properties

Why it matters: Fieldstone Properties has a 61 health score, 24% margin, 7 open approvals, and 2 overdue invoices. The next renewal window is exposed.

Suggested action: Schedule an executive check-in, consolidate blockers, agree a 30-day recovery plan, and reset value narrative before renewal.

$37,500

Estimated financial impact

Open client

Unified Business Flow

Closed deals create onboarding, onboarding creates projects, projects create tasks, time changes profitability, and delivery signals roll into reporting, health, and renewal.

5 blocked links
$87,000 connected MRR
$37,500 renewal risk

Profitability

Q2 Retention Growth Engine profitability feed

Healthy

181h tracked against 430h estimated; margin is 58%.

Time logged against tasks updates actual cost and changes dashboard profitability.

Open linked module

Approvals

1 approval gates affect delivery speed

Watch

Approvals are active and should be watched.

Approval drag increases project blockers, delays reporting, and can reduce client health.

Open linked module

Reporting

Solace Skincare reporting signal

Healthy

Delivery completion, approval state, budget burn, and KPI confidence are feeding report readiness.

A strong report improves client confidence; a weak or delayed report lowers renewal confidence.

Open linked module

Health

Solace Skincare health recalculated

Healthy

Health is 92 after delivery, approvals, invoice, and margin signals.

Client health determines retention priority and renewal strategy.

Open linked module

Profitability

Industrial Website Relaunch profitability feed

At risk

622h tracked against 710h estimated; margin is 31%.

Time logged against tasks updates actual cost and changes dashboard profitability.

Open linked module

Approvals

1 approval gates affect delivery speed

Blocked

1 approvals are overdue and slowing delivery.

Approval drag increases project blockers, delays reporting, and can reduce client health.

Open linked module

Reporting

Apex Industrial reporting signal

Watch

Delivery completion, approval state, budget burn, and KPI confidence are feeding report readiness.

A strong report improves client confidence; a weak or delayed report lowers renewal confidence.

Open linked module

Health

Apex Industrial health recalculated

Watch

Health is 74 after delivery, approvals, invoice, and margin signals.

Client health determines retention priority and renewal strategy.

Open linked module

Profitability

Investor Trust Video Campaign profitability feed

Healthy

296h tracked against 560h estimated; margin is 46%.

Time logged against tasks updates actual cost and changes dashboard profitability.

Open linked module

Approvals

1 approval gates affect delivery speed

Watch

Approvals are active and should be watched.

Approval drag increases project blockers, delays reporting, and can reduce client health.

Open linked module

Reporting

Luma Finance reporting signal

Healthy

Delivery completion, approval state, budget burn, and KPI confidence are feeding report readiness.

A strong report improves client confidence; a weak or delayed report lowers renewal confidence.

Open linked module

Health

Luma Finance health recalculated

Healthy

Health is 86 after delivery, approvals, invoice, and margin signals.

Client health determines retention priority and renewal strategy.

Open linked module

Profitability

Neighborhood Launch Social Retainer profitability feed

At risk

204h tracked against 220h estimated; margin is 24%.

Time logged against tasks updates actual cost and changes dashboard profitability.

Open linked module

Approvals

1 approval gates affect delivery speed

Blocked

1 approvals are overdue and slowing delivery.

Approval drag increases project blockers, delays reporting, and can reduce client health.

Open linked module

AI Recommendations

Prioritized actions based on your data

Recent Agency Activity

A shared timeline across CRM, delivery, approvals, finance, and account work.

Priya Nair moved deal to proposal sent Harbor Foods Group

crm - 12 minutes ago

Ava Martinez flagged blocker on Apex homepage wireframe

projects - 34 minutes ago

Lena Ortiz sent overdue invoice reminder to Fieldstone Properties

finance - 1 hour ago

Theo Brooks uploaded proof version 2 for Luma hero video

approvals - 2 hours ago

Daniel Mokoena published QBR note for Solace Skincare

clients - Yesterday

Client Health and Profitability

Health, margin, renewal timing, approvals, and overdue invoices in one account lens.

Luma Finance

Fintech

Healthy
86

MRR

$32,000

Margin

49%

Approvals

1

Renewal

09-01

Solace Skincare

Beauty and wellness

Excellent
92

MRR

$24,500

Margin

58%

Approvals

2

Renewal

07-31

Apex Industrial

Manufacturing

Watch
74

MRR

$18,000

Margin

36%

Approvals

5

Renewal

05-15

Fieldstone Properties

Real estate

At risk
61

MRR

$12,500

Margin

24%

Approvals

7

Renewal

04-30

MRR and Forecast

Committed revenue and weighted upside from active pipeline.

Pipeline Funnel

Sales value by agency-specific stage.

Client Profitability Map

Margin, MRR, and health in one executive view.

Revenue by Service Line

Service revenue paired with margin pressure.

Proactive Risk Queue

Signals surfaced before they become client or margin fires.

Industrial Website Relaunch margin risk

High

Apex Industrial is at 31% margin with 68% budget burn.

Next action: Review scope, freeze nonessential revisions, and prepare a change order before the next production sprint.

Neighborhood Launch Social Retainer margin risk

Critical

Fieldstone Properties is at 24% margin with 76% budget burn.

Next action: Review scope, freeze nonessential revisions, and prepare a change order before the next production sprint.

Fieldstone Properties churn risk

High

Health is 61, margin is 24%, with 7 approvals open and 2 overdue invoices.

Next action: Create an account save plan, consolidate approvals, and schedule an executive check-in.

Ava Martinez overloaded

High

Traffic Manager is at 97% utilization against a 32h billable target.

Next action: Reassign review work to available capacity or contractor bench before deadlines slip.

Theo Brooks overloaded

High

Creative Director is at 103% utilization against a 30h billable target.

Next action: Reassign review work to available capacity or contractor bench before deadlines slip.

Apex homepage wireframe approval delayed

Medium

Apex Industrial is blocked at Internal UX revision with 23 comments on version 4.

Next action: Send a focused approval reminder and propose one consolidated decision window.

Fieldstone carousel set approval delayed

Medium

Fieldstone Properties is blocked at Client marketing manager with 31 comments on version 5.

Next action: Send a focused approval reminder and propose one consolidated decision window.

Live System Thinking

The simulator explains why risks, margins, health, workload, and approvals are changing.

Static baseline
now
info

Agency OS is watching profitability, approvals, capacity, renewals, and collections.